Second St Bistro 757-234-4448 (Newport News) / 757-220-2286 (Williamsburg)

Privacy Policy

Our privacy, cookie, and tracking policies...


Our Privacy Policy

(last updated and effective January 1, 2019)

Thank you for visiting our web site. This is a web site of Second Street an American Bistro restaurant (also referred to as “Second Street,” “Second Street Bistro,” “SS,” “us,” or “we”). We welcome you to, and its associated pages (collectively, the “Site”). Second Street is a restaurant located in Williamsburg, VA and Newport News, VA.

Our main mailing address is:
Second Street an American Bistro
140 2nd Street
Williamsburg, VA 23185

We can be reached via e-mail at or you can reach us by telephone at (757) 220-2286.

This policy tells you how we may use certain information that might be collected at the Site. Please read this policy before using the Site or submitting any information. By using the Site, you are accepting the practices described in this privacy policy statement. We reserve the right to make changes to this policy from time to time. You are encouraged to review the privacy policy whenever you visit this Site to make sure that you understand how any information you provide will be used.

The privacy practices in this privacy policy are for this Site only. If you follow links to other web sites, please review the privacy policies posted at those sites. We do not control the privacy policies or practices of third parties, whether advertisers, retailers, or other businesses to which we may provide referral links or other access. Embedded videos, social media, or other content may also be subject to third party policies.

Personal and Non-Personal Information
Personal information is information that is reasonably identifying of a natural person or individual, and includes information such as names, addresses, email addresses, certain telephone numbers, etc. The Site does not automatically recognize any personal information from browsing the site without registration. We may collect non-identifying or non-personal information, such as the date of a visit, an originating domain name, browser type, and pages browsed, as discussed in detail below.
We collect information from voluntary communications or correspondence with our customers and the general public. For example, we do collect the names (and email addresses) of those who communicate with us, and other information that may be submitted voluntarily. We may also require information that relates to our provision of the Service, such as payment information provided during a purchase. We will inform you what information is needed to complete a transaction or activity. If you are unwilling to provide required information, you will be unable to complete the transaction.

When you voluntarily provide information, you consent to Second Street’s use of the information as described in this policy. If you do not want Second Street to have this information for any reason, then please do not submit it to the Site. Please also do not submit unsolicited personal information, for example, by sending us an unsolicited email with a home address, or other such unsolicited personally identifiable information; we may not expect such a submission and may not be able to protect it.
Personal information does not include information that may have once been personal information, but has been encoded, anonymized, or aggregated to be non-identifying, or that has become publicly available information, and where such information has not otherwise been combined with non-public personal information.

In use of the Site, we may collect non-identifying or non-personal information. This is information that is not personally identifying or linked to an individual person. This information may include a user’s internet protocol (or “IP”) address, browser types, operating systems, prior or referring domain names, navigation or browsing patterns while using the Site, stored cookies, anonymous aggregated data not linked to individual users, etc. For example, non-personal information might be a search record for distributors of a certain product.

We may also collect information about you, whether publicly available, received from third parties, such as marketing services or public databases, from general use patterns of the Site, or such information that may have been provided by you.

How we use information
We may use this type of information:
to confirm your identity when you call us; for our internal business purposes such as managing the layout of the Site. For example, some non-personal information is automatically collected for website analytics and is used to help us improve Site performance, or to tailor the browsing experience; to promote or advertise Second Street, to communicate an offering, program, event, etc., or to provide you with other information about our products or services; to inform you of products or services offered by select third parties; to provide to you the products or services you may have requested from us or a third party, such as service providers who perform services on our behalf based on our instructions. We may make such information available to third parties who are providing such products or services you have requested; to transfer to a successor of Second Street, as part of a merger, consolidation, acquisition, divestiture, or other corporate restructuring (including bankruptcy); to prevent harm, investigate, prevent, or take action regarding any a cybersecurity threat, claim, or other illegal activity, or regarding interference with the operation of the Site, or violation of its terms of use, should we form a good-faith belief that such actions are necessary, including disclosure to our contractors or third parties involved in such actions; and to disclose to governmental authorities or agencies, if we believe that disclosure is required by law, regulation, relevant industry standard, or in response to a subpoena or other order of a court or other governmental agency.
We may also use the information in other ways for which we provide specific notice at the time.
Information may be modified or aggregated by us or we may create derivative works from such information as necessary in a form that does not include personal information.

We do not sell or otherwise disclose personal information except as described in this notice.

Cookies and other Tracking Technology
“Cookies” are small computer files which are automatically saved by a browser when you are connect to a website or remote server, so that the website can recognize you upon your return to the website and tailor your experience based on your earlier use of the site. Cookies enable the website to remember the actions and preferences of a user (such as login, language, font size and other display preferences) over a period of time, so the user does not have to keep re-entering information whenever visiting, or browsing from one page to another.

“Action tags” (also known as Web Beacons, Trackers, or Bugs) are invisible pixel .gif files placed on web pages that are used to track web navigation to those pages. SECOND STREET does not use action tags.

We may use a cookie for each computer that visits our Site. While cookies, including ours, can be disabled, if you disable our cookie you may not be able to use the full functionality of the Site.

Such cookies may be used to keep track of the user’s input when filling out forms, such a shopping cart, authenticating registered users for logging in, for recording preferences selected by the user, or preferences for a third party social plug-in content-sharing, if selected by the user.
Please note, however, that third party internet advertisers or service providers may use cookies, even with their advertising on the Site. Second Street is not responsible or liable for the policies and practices of these third parties, and it is your responsibility to review them and decide if you are satisfied with their protections.

Cookies are often used with interest-based advertising. Advertising networks are third parties who may direct interest-based advertisements to users based on information about online activities that have been recorded with cookies or other technologies. Some such advertisers may participate in industry programs hosting opt-out features, such as that provided with the Digital Advertising Alliance’s consumer choice page:

You can also control the acceptance of cookies through the settings of your browser preferences. Web browsers may be set up to reject some or all cookies, such as rejecting the cookies of third party internet advertisers. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. When you turn on the Do Not Track function in your browser, we stop collecting the information from your browser that may allow us to tailor advertisements and other content specifically to you that is based on your visits. Do Not Track signals are set on a browser-by-browser basis, so you must set them on every browser you use if you do not wish to be tracked. Remember that this is just our Do Not Track policy, and we can’t and don’t make any promises about how third parties react when you set this signal on your browser.

Second Street knows that users care about how personal information is protected and used. We make reasonable efforts to keep personal information confidential, by use of physical, operational, or technical security measures. Only authorized employees, agents, and contractors (who have agreed to keep personal information confidential) have access to personal information.

When reasonably appropriate, Second Street may also use industry standard security measures, such as secure communication protocols like secure socket layer or transport layer security. We will periodically consider new security technologies and will utilize them as we consider they are needed.

However, as effective as these measures may be, no security system is impenetrable. SECOND STREET does not warrant or guarantee the security of information in its databases, nor does it guarantee that the information you choose to supply will not be intercepted while you transmit it from your computer, as it passes over the Internet, and ultimately to this Site and information systems.

For clarity, we may share personal information in confidence with third parties when reasonably necessary to perform a service or to provide a product that you have requested. We may also share personal information with government or private third parties when: (1) permitted or required by law; (2) investigating, preventing, or trying to protect against actual or potential crime, fraud, or unauthorized transactions; or (3) to comply with court orders, subpoenas, or other legal requirements. We do not sell personal information to third parties, such as for their marketing purposes.

We may freely publicize or share non-personal information, such as anonymous or aggregated data, with any third party.

Special Note Regarding Minors
The Site is not intended to be used by minors. We do not knowingly collect personal information from children 13 or under on our Site. In general, if you are a minor, your parent or guardian should review this Site on your behalf and you should not submit any personal information to us. If a child under 13 submits personally identifiable information and we learn that the information is the information of a child under 13, we will attempt to delete the information as soon as possible. We encourage all parents to monitor their child’s use of the Internet and to discuss online safety with their child.

Second Street is committed to customer service and privacy. If you have any questions, comments or concerns regarding our Privacy Policy and its implementation, please do not hesitate to email us at the address provided above.

To stop receiving email messages from us, you can opt-out of our email marketing and updates by clicking on the “Unsubscribe” button at the bottom of the emails that you receive from us.

You may also direct your questions to us here:
Second Street an American Bistro
140 2nd Street
Williamsburg, VA 23185

We can be reached via e-mail at or you can reach us by telephone at (757) 220-2286.

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